TCU’s earnings had been relatively flat, they needed an increase in assets and overall brand awareness. In an extremely competitive and saturated financial marketplace, TCU needed to stand out and connect with customers.
We developed a campaign based on personal, emotional and financial growth. We wrote and produced the headlining commercial, Grow, along with versions for in-branch deployment as well as a corresponding web and radio campaign.
The TCU Financial ‘Grow’ campaign resulted in 160 million in increased assets and over 20,000 new members. The campaign was a self fulfilling (ad) prophecy.