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The Mission

TCU’s earnings had been relatively flat, they needed an increase in assets and overall brand awareness. In an extremely competitive and saturated financial marketplace, TCU needed to sand out and connect with customers. 

Tactics

We developed a campaign based on personal, emotional and financial growth. We wrote and produced the headlining commercial, Grow, along with versions for in-branch deployment as well as a corresponding web and radio campaign. 

Measured Growth

The TCU Financial ‘Grow’ campaign resulted in 160 million in increased assets and over 20,000 new members. The campaign was a self fulfilling (ad) prophecy.

TCU Financial