Microsoft needed to create an inspirational and visionary video that showed the potential of Microsoft OneNote, imagining its full integration into our work and personal lives.

Creative Approach

Executive Producer and Director Joel Umbaugh strategically chose to execute the project as an international shoot in Vancouver because of the wide diversity of locations and large talent pool. Working with Emmy Award Winning editor, Katie Hetland, we created an array of visual effects to bring the yet- to-be developed technology to life.


The video premiered at a Microsoft Board of Directors meeting with Bill Gates.  Current CEO, Satya Nadella, positioned OneNote as a major part of Microsoft’s future.